Pinebury Opens First Brick & Mortar in Portland, Maine
Active-wear brand sets up shop in The Black Box on Washington Avenue.
PORTLAND, Maine (April 10, 2024) - Rooted in cycling, but dedicated to all outdoor pursuits that move people year-round, Maine-based Pinebury is a new outdoor apparel company that focuses on domestic manufacturing, merino wool, and classic design. Pinebury launched to the market in the spring of 2023 exclusively as direct-to-consumer, and this week the brand announced the opening of its doors in Portland, Maine’s Washington Avenue neighborhood.
Pinebury’s mission to make the finest merino wool active-wear in the world is driven by a passion for, and inspired by the activities that come naturally to the Maine landscape. Pinebury was founded by 3rd generation Mainer Kyle Rancourt, who is also co-founder and partner of the Lewiston-based footwear maker Rancourt & Co.
“I started Pinebury because I love the feel and performance of merino wool apparel and felt strongly that there was an opportunity to make the best merino wool in the world right here in America,” said Kyle Rancourt, founder of Pinebury. “While we started as an online-only brand, I quickly realized that getting the product in customer’s hands is the best way to tell the story of the quality and comfort of our apparel. The Black Box is the perfect opportunity to dip our toes in the water of brick and mortar retail.”
All of Pinebury’s apparel is manufactured with the innovative Nuyarn Merino wool, a bike industry first for cycling apparel. Nuyarn is a patented yarn spinning technology that releases the natural performance characteristics of wool fiber twisted out by traditional spinning methods.
Pinebury is hosting an official grand opening this Friday, April 12 from 11 a.m. to 5 p.m. where the brand will debut its new summer wool collection and raffle off Pinebury products throughout the day. Learn more about the shop and updates by following Pinebury on Instagram.
About The Black Box
The Black Box on Washington Avenue is Portland’s first repurposed shipping container and retail incubator. The Black Box opened in November 2018 with leases designed to be flexible and to accommodate business owners who want space to test a concept or provide street-front retail space without a long-term commitment.
About Pinebury
Rooted in cycling, but dedicated to outdoor pursuits that motivate athletes year-round, Pinebury is an active-wear brand crafting high-performance and stylish apparel that delivers quality, functionality, and individuality. Our mission—to make the finest merino wool active-wear in the world—is driven by a passion for the activities natural to our Maine landscape. Our dedication to craftsmanship and American manufacturing minimizes environmental impacts, reduces waste, and strengthens our communities. Learn more about the brand here: https://pinebury.us/